Southern Comfort put Dirty Water TV on a quest to find a character to represent their brand in the Greater Boston nightlife scene. Titled the SoCo Bandit, the search to find the best personality to portray this character spanned four weeks and three different auditions to narrow down and select the best person for the job. In segment on of the show, Dirty Water TV hosts Christian Fauria and Jennifer Manley welcome viewers to The Greatest Bar in Boston and let everyone know about the road to finalizing the SoCo Bandit and introduce a story by Danielle DiGiorgio from Manny Delcarmen's Bowling Strikes for Schools event at Lucky Strikes. The story includes interviews with Manny Delcarmen, Mike Lowell and Clay Buchholz. Then Morgan Chase tells the story of how the show paved the way to the SoCo Bandit Finals.